![]() Norm-based interventions targeting alcohol use have become an increasingly popular approach in attempts to curb college student drinking and subsequent problems ( Carey, Scott-Sheldon, Carey, & DeMartini, 2007). The current study tests an intervention aimed at reducing alcohol problems by increasing use of responsible drinking behaviors via a relatively novel social psychological theory. To date, the use of brief norm-based interventions to reduce alcohol use/problems has been shown effective with this population ( Hingson, Berson, & Dowley, 1997 Reid & Carey, 2015), however, recent research suggests the effects may not be as robust as once thought ( Huh et al., 2015). ![]() In their conclusion, they recommend the implementation of interventions aimed at reducing alcohol-related harm within the college student population. In a seven-year longitudinal study, Hingson and colleagues (2009) found that college students with heavy alcohol use were more subject to problems such as unintentional injury, deaths, driving under the influence, and sexual assault. ![]() The percentage of college students involved in heavy alcohol use is staggering, with some research reporting that approximately 20% of college students meet the diagnostic criteria for alcohol abuse or dependence ( Dawson, Grant, Stinson, & Chou, 2004). Alcohol use among college students continues to be a significant public health issue in the United States ( White & Hingson, 2013).
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